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Starbucks Dips into the NFT Brew, But is the Market Frothy or Flat?

When the world of frothy lattes collides with the sparkling digital realm, you get Starbucks' NFT venture. Dive into the buzz of Pumpkin Spice Latte tokens!

While many of us were busy watching the charts, debating if Bitcoin’s next move is to the moon or to the ‘hodler’s’ heartbreak hotel, Starbucks just whipped out its NFT game. That’s right! Your favorite Pumpkin Spice Latte just went digital. But, before you roll your eyes thinking “Not another NFT venture!”, let’s sip through the details.

A Brewed-Up Token

To mark two decades of its iconic Pumpkin Spice Latte, Starbucks has decided to make it immortal. How? By launching its NFT. These aren’t just any NFTs, fam. They come in four flavors: Spiced, Whipped, Iced, and Steamed. Basically, whatever your PSL order is, there’s a digital token for you. They’ve been sold via their Web3 platform, Starbucks Odyssey, for 20 beans ($20, for the uninitiated). And guess what? No cap on the mint! From October 5th to 9th, it’s open season.

Deja Brew

If you’re thinking, “Starbucks in the crypto space? That’s new!” – think again. Last December, they sprinkled some festive cheer with free NFT stamps for their members. Some even flipped those for a whopping $1,900 on secondary markets. Fast forward to March, Starbucks brewed another batch priced at $100 a pop. Spoiler alert: they sold out.

But Here’s the Bitter Sip

While Starbucks seems to be riding the NFT wave quite well, the broader NFT landscape might have some cold clouds looming. A recent brainy analysis from dappGambl suggests a chilling scenario. Out of 73,257 NFT collections they pored over, 95% were…brace yourselves…worthless in terms of ether. Ouch! That means about 23 million folks are hodling onto NFTs that won’t even get them a virtual coffee.

The Final Sip

It’s always exciting when mainstream giants like Starbucks embrace the wild, wild world of crypto. It gives a certain legitimacy to the space. But, as seasoned crypto navigators will tell you – always DYOR (Do Your Own Research). The NFT space is as volatile as a double shot of espresso on an empty stomach. Some NFTs will give you a good buzz, while others might just leave a bitter aftertaste.

So, while you decide if you want to bag that Starbucks NFT or just enjoy your traditional cup o’ Joe, remember – in the crypto world, just as in coffee, it’s all about personal preference. Cheers to caffeinated investments, both liquid and digital! 


Coin Choose is a dynamic crypto-journalist known for his sharp insights and lively writing style. With a background in investigative journalism and a knack for demystifying the complex world of cryptocurrencies, CC brings a fresh, engaging perspective to the crypto news landscape. His personal motto, "Decrypting crypto, one story at a time," perfectly encapsulates his approach: tackling the complexities of cryptocurrency with clarity, enthusiasm, and a hint of playful curiosity.

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