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Elon Musk’s Take on NFTs: Why JPEGs Should Live on the Blockchain

Dive into Elon Musk's fresh take on NFTs and discover why he thinks your digital art should be more... well, digital. It's a no-holds-barred take from the tech mogul that's shaking up the crypto world.

If you’ve been HODLing your breath for a celebrity take on the world of NFTs, Elon Musk’s recent foray into the topic might just be the spicy hot take you’re craving. Yes, that’s right — the Tesla CEO has gone from launching cars into space to dissecting the nuances of nonfungible tokens on the blockchain.

The JPEG Dilemma

While chatting on The Joe Rogan Experience, Musk quipped about the elephant in the room that some NFT enthusiasts gloss over: many NFTs are essentially fancy URLs that point to JPEGs. But what happens if that hosting platform goes under? You’re left with a pricey token and, well, no actual artwork to show for it.

“You should at least encode the JPEG in the blockchain,” Musk said, in his signature matter-of-fact style. “If the company housing the image goes out of business, you don’t have the image anymore.”

It’s like buying a limited edition vinyl, but only getting the cover, not the actual record.

Enter Bitcoin Ordinals

This isn’t just a Musk rant; there’s a crypto twist. Elon’s comments serendipitously argue in favor of Bitcoin Ordinals. For the uninitiated, think of Bitcoin Ordinals as Bitcoin’s answer to NFTs. Introduced by developer Casey Rodarmor and made feasible by the Taproot soft fork in late 2021, Bitcoin Ordinals embed the art directly onto the blockchain. Imagine that: owning digital art that’s truly, well, digital.

Cue the applause from the Bitcoin community. Many in the crypto-verse took to social media to champion Musk’s point, suggesting that this was precisely the argument for Bitcoin Ordinals. It’s an elegant fix to a major NFT critique.

A Glimpse into Musk’s Past NFT Shenanigans

This isn’t Musk’s first rodeo with NFT commentary. Back in December 2021, he humorously hinted at NFT obsession being a sign of mental illness. Classic Elon, always stirring the pot!

But, Ethereum enthusiasts, before you get defensive: not all NFTs are mere URLs. Companies like Larva Labs have taken steps to embed their NFTs like CryptoPunks directly onto the blockchain. It’s about ensuring the long-term survival of these digital collectibles.

Ethereum vs. Bitcoin: The NFT Showdown

Ethereum might still be the big player in the NFT playground, holding a whopping 84% of all NFT trading volumes. But with voices like Musk indirectly championing alternatives, Bitcoin’s entry with solutions like Bitcoin Ordinals might just change the game.

The bottom line? The NFT world is rapidly evolving, and as with all things crypto, the plot keeps thickening. So, whether you’re a Bitcoin maximalist, an Ethereum enthusiast, or just here for the memes, it’s clear: the NFT debate is heating up, and Musk’s comments are adding some serious fuel to the fire.


Coin Choose is a dynamic crypto-journalist known for his sharp insights and lively writing style. With a background in investigative journalism and a knack for demystifying the complex world of cryptocurrencies, CC brings a fresh, engaging perspective to the crypto news landscape. His personal motto, "Decrypting crypto, one story at a time," perfectly encapsulates his approach: tackling the complexities of cryptocurrency with clarity, enthusiasm, and a hint of playful curiosity.

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